We know COVID-19 has changed businesses. Whether it’s working from home, looking at your digital options for running businesses or having a fine tooth comb over your operations. This pandemic has brought on the biggest change to how we are looking at our business, some for the first time in their existence. One thing we noticed though is that the humble letterbox drop had ceased with our major supermarkets. The panic buy and the availability of stock paying a role in the mailbox receiving less of a direct form of pretty pictures and serving suggestions.
One of the big retailers however in recent days has dropped the print version of its catalogue and is now embarking on a digital only version. The digital era perhaps brought on more quicker than first thought. Big W will put more of its budget and resources to digital content. Citing, according to The Australian; that consumer behaviour has changed as a result of the recent health crisis. The retailer will move its investments to where it sees its consumers trends shifting.
So big business is shifting. Are you noticing the difference and are you going to shift too? Do you have the capability to put more into your digital assets. (I know a team that could assist)
Regional Manager at Industry Link Media
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May 13, 2020
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